So what is Pay-Per-Click marketing also known as PPC marketing.

Imagine you are in a mall that is packed with stores that sell exactly what you do. How do you convince shoppers to pick your store? It is easy. You put someone at the entrance holding a sign that points people your way.

Online Pay-Per-Click marketing does that job. It is that nudge that puts your business front and center right where people are already looking. Have you ever noticed how certain websites pop up first when you search on Google?. How ads for those sneakers you checked out yesterday start following you on Instagram? Yes that is Pay-Per-Click marketing in action.

What really is Pay-Per-Click marketing?

In terms Pay-Per-Click means you only pay when someone actually clicks your ad. You are not tossing money just to be seen. It is of like running a billboard that is free until someone stops looks and says, I want that. Google Search is the example. Let us say you search, best coffee near me. The first results usually have an Ad label. Those businesses pay every time someone clicks, not for being visible.

So why should Pay-Per-Click marketing matter to you?

Search Engine Optimization takes patience. It is a climb. Pay-Per-Click marketing on the hand turns things on fast. You can put your business on the map. Away. Here is why businesses love Pay-Per-Click marketing:

– You start seeing results in hours, not weeks.

– You control exactly who sees your ad. You can target by age, location, interests or specific searches.

– You set the budget. You decide when to stop.

– Everything is measurable. You see the numbers. How many saw your ad, clicked or bought something.

How does Pay-Per-Click marketing work?

It is of like an auction but run by machines instead of auctioneers. Here is the basic flow for something like a Google campaign:

First pick your platform. Is your crowd searching on Google or scrolling on media like Facebook or LinkedIn?

Then you choose keywords. The words your customers actually type when looking for what you offer. If you are selling dog food make sure your ad shows up when someone types dog food or pet food.

Now set your bid. Decide the most you will pay per click. If your limit is $2.00 you will never pay more for a click though sometimes you will pay less.

Next you write your ad. Make the headline interesting. Get straight to the point. Give people a reason to click.

After that when someone searches Google runs a -fast auction. It weighs the bids. Checks out which ad is most likely to get a click. If you win your ad pops up at the top.

Listen. Money is not everything here. Google cares a lot about quality. Even if your budget is smaller, a really effective relevant ad can beat out a spender. They call this the Quality Score. It checks if your ad fits what the searcher wants and if your website delivers once they click.

Do not fall into the landing page trap. If your ad promises 50% off Winter Jackets but the link dumps people on your homepage or buries the deal people leave. You have just paid for a click that went nowhere. Time make sure your ad sends people straight to the right page.

Are you thinking about diving in?

Pay-Per-Click marketing can look a bit overwhelming especially if you are new. That is why businesses, like The Buzz Marketers step in. They handle campaigns research the keywords write the ads and stay on top of your budget. Helping you see real results.

If your current advertising is not doing much maybe you need a strategy. Reach out to The Buzz Marketers. Let us start getting more customers through your virtual door.